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I then created the first university course about Facebook, which was a huge hit and became somewhat (in)famous.
Later, I focused on the power of texting -- in my classes, my research, and at a groundbreaking conference.
(For example, Instagram has influenced the behavior of over 800 million people.
The co-founder was a student of mine.) The other pages here explain more about my work.
And in yet another year, my class was about Facebook apps, and our students persuaded more than 16 million people to install the apps they created.
(See the New York Times article.) In 2015, I created a course that was all about getting people to connect more with nature. In this course, like all my previous classes, we focused on designing technology solutions to change behavior.
Teaching people the psychology of behavior change is core to my work these days.