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Further, Hollander (2004) indicated that "implausible self-presentations are attention getting efforts, overselling oneself is a response to keen competition for partners not easy to locate" (p75).More dramatically, Hollander (2004) indicated that the human need to oversell "reflects the pressures of a competitive culture and a competitive market place of personal relationships…especially [among] older women who are even more often without partners" (p75).
One such developing interest to researchers is the way humans create and re-create their personal identities.
An individual's identity can be defined as the "cognitive and affective understanding of who and what we are" (Schouten, 1991, p413).
This article clarifies issues surrounding the phenomenon of Internet dating.
These issues will be examined in a review of present literature referencing Internet dating.
Some of these behavioral contexts include, • Cosmetic surgery (Schouten, 1991), • Skydiving (Celsi, Rose, & Leigh, 1993), • River rafting (Arnould & Price, 1993), • Participation in fantasy-based activities (Kozinets, 2002), and • Natural health food (Thompson & Troester, 2002) consumption communities (cited in Yurchisin, Watchravesringkan, & Mc Cable, 2005, p736).