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Microsoft's original plan was to make money selling programming languages, of all things.

Their current business model didn't occur to them until IBM dropped it in their lap five years later.

March 2005(This essay is derived from a talk at the Harvard Computer Society.)You need three things to create a successful startup: to start with good people, to make something customers actually want, and to spend as little money as possible.

Most startups that fail do it because they fail at one of these.

Good people can fix bad ideas, but good ideas can't save bad people. One of the best tricks I learned during our startup was a rule for deciding who to hire. It might be hard to translate that into another language, but I think everyone in the US knows what it means.

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